Perpetual Traffic
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Oct 1, 2024
In this engaging discussion, Scott Desgrosseilliers, a marketing performance expert, shares his insights on effective funnel strategies and optimizing campaigns. He addresses the challenges of audience segmentation on Meta, emphasizing the importance of targeting new customers. The conversation dives into key metrics, and the impact of delayed conversions, and highlights the need for tailored strategies as we gear up for Black Friday. Listeners will also learn how to unlock customer lifetime value to enhance their marketing efforts.
47:52
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Quick takeaways
- Focusing on new customer acquisition is crucial, as over-reliance on repeat visits can hinder effective scaling of traffic.
- Understanding metrics like CAC and LTV enables businesses to align their marketing strategies for sustainable growth and improved campaign efficiency.
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Exclusive Offers for Perpetual Traffic Listeners
Listeners are informed of an exclusive promotion from Wicked Reports, a third-party attribution software, which includes a $100 discount on the first month and a complimentary consulting call with a data scientist. This consulting call, valued at $1,000, is intended to help users navigate their onboarding process and improve their use of the platform's features. The podcast emphasizes the unique value of these offers, highlighting the significant benefit of personalized guidance that accompanies the onboarding. This initial support aims to enhance the user experience and effectiveness of the software for businesses aiming to increase their marketing performance.
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