Perpetual Traffic How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Oct 1, 2024
In this engaging discussion, Scott Desgrosseilliers, a marketing performance expert, shares his insights on effective funnel strategies and optimizing campaigns. He addresses the challenges of audience segmentation on Meta, emphasizing the importance of targeting new customers. The conversation dives into key metrics, and the impact of delayed conversions, and highlights the need for tailored strategies as we gear up for Black Friday. Listeners will also learn how to unlock customer lifetime value to enhance their marketing efforts.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 4min
Optimizing Meta Ad Campaigns
04:11 • 14min
Navigating Pixel Limitations and Effective Targeting Strategies
17:48 • 3min
Crafting Distinct Brand Messages for Competitive Markets
20:40 • 2min
Leveraging Cold Traffic Campaigns for Growth
22:35 • 2min
Optimizing Ad Performance on Meta
24:34 • 14min
Strategic Insights for Holiday Marketing
38:45 • 8min