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3min chapter
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Perpetual Traffic
Navigating Pixel Limitations and Effective Targeting Strategies
This chapter explores the obstacles and tactics related to data collection and audience targeting on digital platforms. It highlights the significance of metrics and the impact of cookie blockers, while advocating for refined traffic campaign strategies, especially in regulated advertising sectors like alcohol.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode