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14min chapter
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Perpetual Traffic
Optimizing Ad Performance on Meta
This chapter focuses on analyzing and improving ad performance metrics on Meta, highlighting the significance of customer acquisition through customized data columns. It explores the relationship between increased ad spend, customer engagement, and revenue, while also examining the impact of external factors on conversion trends. Marketers are encouraged to prioritize new customer acquisition and align strategies with customer lifetime value to make informed budget decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode