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14min chapter
How to Target ACTUAL Cold Traffic on Meta (Hint: It’s Not Exclusions)
Perpetual Traffic
Optimizing Meta Ad Campaigns
This chapter analyzes the performance of new versus repeat customers in Meta's advertising campaigns, revealing a significant difference in expected and actual new visit rates. It emphasizes effective targeting, campaign setup strategies, and the necessity of a full-funnel marketing approach to enhance ad effectiveness for attracting new visitors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode