SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
Jul 5, 2024
auto_awesome
Saastr CEO and Founder, Jason Lemkin, discusses the top 10 GTM mistakes founders make repeatedly. Topics include hiring competent VPs of Sales and Marketing, the importance of Founder involvement in sales, avoiding budget cuts in marketing, utilizing AI effectively, prioritizing growth, and being cautious in hiring decisions. Lemkin emphasizes the significance of building a strong pipeline, avoiding logo-based hiring errors, and not compromising on true customer success.
Hire VPs of Sales and Marketing with product knowledge and sales skills.
Avoid rapid price increases without adding corresponding customer value.
Balance short-term marketing wins with long-term sustainable growth strategies.
Deep dives
Maximizing SaaSter Annual: Where the Cloud Meets
Join 12,000 SaaS professionals at the highly anticipated SaaSter Annual 10th edition featuring CEOs from leading companies. With exclusive discounts using code Jason20, expect top-tier speakers and interactive sessions, including workshops, brain dates, and mentoring opportunities for a valuable experience.
The Importance of Building Positive Vibes in the SaaS Community
Amidst industry doubts and challenges, the SaaS community at SaaSter remains resilient and positive, focusing on building and growth. Emphasizing the value of constructive engagement over negativity, attendees showcase a culture of support and progress.
Addressing Founder Go-to-Market Mistakes
Founders are cautioned against a critical error in hiring VPs of sales who lack product knowledge or sales skills, a pitfall leading to significant revenue loss. Highlighting the criticality of deep product understanding in the sales leadership team to drive successful deals and customer relationships.
Navigating Pricing Strategies in SaaS Evolution
A cautionary tale on the potential pitfalls of rapid price increases without adding corresponding value to customers. The episode delves into the repercussions of price hikes, emphasizing the need for strategic pricing alignment with customer expectations.
Balancing Instant ROI with Sustainable Marketing Approaches
While emphasizing the importance of short-term marketing wins, the podcast urges caution against overreliance on instant ROI strategies, which may compromise long-term success. It underscores the significance of balanced marketing initiatives to ensure sustainable growth and customer engagement.
SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
What are the biggest GTM mistakes founders make? SaaStr CEO and Founder Jason Lemkin shares The Top 10 Mistakes Founders Make Again and Again. Some are decades-old problems, while others have emerged from this new world we’re in. Let’s jump right in.
Hire a VP of Sales that can sell or demo the product
Hire a VP of Marketing who can do demand generation
As a Founder or CEO, stay in sales
Don't cut your marketing budgets to almost nothing
Jump on the AI bandwagon in a meaningful way
Prioritize growth
Be cautious when hiring the broken, the bitter, and the fractional
SaaStr hosts the largest SaaS community events on the planet.
Join us in 2024 at:
SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20
Are international payroll regulations giving you a headache? Remote.com is your solution. With our best-in-class interface and expertise, we consolidate payroll for your employees, whether in one country or a hundred. Trust us with swift, secure payments for your team while you focus on scaling markets and driving business growth.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode