The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
Jul 5, 2024
Saastr CEO and Founder, Jason Lemkin, discusses the top 10 GTM mistakes founders make repeatedly. Topics include hiring competent VPs of Sales and Marketing, the importance of Founder involvement in sales, avoiding budget cuts in marketing, utilizing AI effectively, prioritizing growth, and being cautious in hiring decisions. Lemkin emphasizes the significance of building a strong pipeline, avoiding logo-based hiring errors, and not compromising on true customer success.
55:18
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Quick takeaways
- Hire VPs of Sales and Marketing with product knowledge and sales skills.
- Avoid rapid price increases without adding corresponding customer value.
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