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17min chapter
SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Importance of Product Knowledge for Sales Team Members
The chapter emphasizes the critical importance of sales team members possessing in-depth knowledge of the product they are selling through anecdotes of sales leaders admitting their lack of product familiarity. It discusses the necessity of having sales leaders who actively engage with the product through demos and sales activities rather than relying solely on their team. Additionally, it explores common hiring mistakes in building go-to-market teams, cautioning against overlooking candidates' passion and commitment to sales success.
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Discover
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