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11min chapter
SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Common GTM Mistakes and Pitfalls in SaaS Strategies
This chapter delves into the pitfalls that founders should steer clear of in their go-to-market strategies, including rushing for immediate returns, over-reliance on free marketing channels, and hasty adoption of product-led growth tactics without adequate preparation. It also sheds light on the repercussions of price hikes without corresponding product enhancements, prioritizing revenue over customer happiness, and merging customer success with sales operations.
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