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How the Fxck SEO Podcast

How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)

May 23, 2023
20:11

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Quick takeaways

  • Target specific topics aligned with primary conversion goals.
  • Integrate conversion opportunities throughout the content to increase engagement and conversions.

Deep dives

Understanding the importance of high-converting keywords

In this episode, Jacob Clark from the Nerd Wallet Organic Road team joins the podcast to explore the concept of high-converting keywords. They discuss how the definition of conversion varies depending on the type of website, such as affiliate sites or SaaS companies. They emphasize the need for targeting specific topics that align with a company's primary conversion goals and how to get users to convert on a webpage. They also highlight the value of creating valuable upper-funnel content to reach the right audience and gradually move them towards conversion.

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