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How to Weave in Conversion Opportunities
One thing that I'll often see clients kind of miss out on opportunities with, I call this like a by the way, CTA. So you've made no mention of your own product and at the very end you're like, so sign up for our software today or contact us for a free demo. People do not read conclusions. And I don't think they read introductions really either these days. It's a lot of skip to what I want.