We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft a targeted, compelling offer How to build a web page that converts Key links: 1. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency 2. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking 3. ⁠Read the ⁠full teardown here.⁠ 4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠⁠