How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)
How the Fxck SEO Podcast
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There's almost always a correlation between like how valuable the keyword is and then how competitive it is. I think it's important to understand where that buyer is when they've searched that term to land on your page. A SaaS company might decide if we can just get this person to download a template that we've created or sign up for our email, that would allow us to really like begin the buying cycle.
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