Krysten Conner, an expert in enterprise sales and multi-threading, teams up with Salman Mohiuddin, an accounting executive and sales strategist, to tackle the art of re-engaging stalled deals. They explore the unique mindset of prospects at the beginning of the year, unveiling effective techniques for reviving cold leads without the usual follow-ups. The duo also discusses prioritizing deals, assessing buyer readiness, and knowing when to let go of impossible prospects, ensuring sales professionals can kickstart 2025 with a strong pipeline.
Re-engaging stalled deals requires understanding the current mindset of prospects and strategically prioritizing leads to address their unique challenges.
Utilizing creative incentives and fostering relationships with decision-makers can significantly enhance the likelihood of closing deals as the year ends.
Deep dives
Understanding Real Deals for 2024
Evaluating the pipeline's health is critical in preparing for 2024. Recognizing a 'real deal' involves discerning the actual problems a prospect faces beyond buzzwords and articulating these clearly. It's also essential to assess whether stakeholders genuinely care about resolving these issues, as the presence of multiple interested parties often increases the likelihood of a successful closure. By understanding specific challenges thoroughly, sellers can better position themselves to close deals effectively.
Identifying Champions for Closing Success
The significance of having a champion within the organization cannot be overstated when pursuing deals. A champion not only advocates for the solution but also spans across various departments to influence decision-making. It's vital to ascertain if this champion has a compelling reason for pushing the deal forward, even during uncertain times. Sellers should seek signs of urgency from prospects, reinforcing the necessity of addressing problems rather than merely affirming a preference for the product.
Navigating Deal Stalls and Proactive Strategies
To prevent deals from stalling, understanding organizational dynamics is fundamental, especially during critical times like year-end. Sellers should actively monitor touchpoints and follow up strategically, ensuring all parties involved are aware of the steps required to move forward. Anticipating potential priorities that may push deals off-track can help in mitigating such issues before they occur. Proactively engaging stakeholders and mapping out the necessary steps for approvals can significantly enhance the chances of closing deals smoothly.
Creative Approaches to Incentivize Closing
When nearing the end of the year, it becomes crucial to strategically utilize incentives to motivate prospects into making decisions. This requires a thorough understanding of both the prospect's needs and the value that the seller brings to the table. Instead of solely offering discounts, alternative strategies, such as creative contracting options or exclusive implementations, can be proposed. These methods not only foster trust but also ensure that the value provided aligns with the prospect's urgency, ultimately leading to more successful outcomes.
The unique mindset of prospects at the start of the year creates an ideal window of opportunity. So as the new year approaches, it's time to revisit those leads that went cold or didn't convert in 2024.
Guest experts Salman Mohiuddin and Krysten Conner are joining us to share their top strategies, templates, and talk tracks that will help you re-engage your pipeline and begin 2025 strong.
You'll learn which deals to prioritize for re-engagement, effective techniques to revive leads without "just following up," and when it's time to move on from a deal that just isn’t going to happen.
You'll Learn:
How to reconnect with leads that ghosted, went cold, or didn't convert
Effective re-engagement strategies beyond the basic follow-up
How to know when it's time to move on from a stalled deal