The Morning Brief Coca-Cola’s Mega Marketing Transformation
Nov 24, 2023
Manolo Arroyo, Global CMO of Coca-Cola Co., talks about Coca-Cola's marketing transformation, focusing on Gen Z consumers and using AI to capture consumer attention. They discuss the significance of all-weather marketing strategy, diversification, dynamics of beverage categories, and increasing the consumer base through partnerships with OpenAI.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Coca-Cola's Marketing Transformation
01:40 • 10min
The Importance of All-Weather Marketing Strategy and Diversification
11:42 • 2min
Beverage Dynamics and the Diversity of the Indian Consumer
14:07 • 3min
Increasing the Consumer Base and Partnership with OpenAI
16:54 • 8min