Manolo Arroyo

Marketing journey from a small town to CMO, Coca-Cola's evolution, football and music branding influence, AI and creativity, personal choices and future prospects discussed with Manolo Arroyo

Manolo Arroyo, Global CMO of Coca-Cola Co., talks about Coca-Cola's marketing transformation, focusing on Gen Z consumers and using AI to capture consumer attention. They discuss the significance of all-weather marketing strategy, diversification, dynamics of beverage categories, and increasing the consumer base through partnerships with OpenAI.