The Morning Brief

Bengaluru is emerging as India's new advertising hub, fueled by startups and innovative agencies. The city is attracting advertisers eager to explore new concepts from fintech to fantasy sports. A strong tech base supports AI-driven content and hyperlocal campaigns. The conversation also highlights the significant growth in southern markets like Kerala and Hyderabad, accelerated by remote work trends. The rise of independent agencies showcases fresh, creative approaches and a focus on regional marketing in response to evolving consumer preferences.

Phyllida Jay, an anthropologist and author of *Inspired by India*, dives into the complexities of cultural appropriation in global fashion. She highlights how Indian aesthetics influence luxury brands like Louis Vuitton and Prada while often failing to credit the origins. The conversation reveals the struggles of local artisans and the importance of geographical indications in protecting their craft. Phyllida discusses the blurred line between appreciation and exploitation, advocating for ethical collaborations that honor Indian artistry.

Sandeep Ghose, a long-time Hindustan Unilever (HUL) veteran now leading MP Birla Cement, teams up with Sagar Malviya, an Economic Times editor with over a decade of insights on HUL. They dive into the surprising CEO shuffle at HUL, examining Priya Nair's game-changing appointment as the first female CEO. The discussion touches on market pressures, legacy burdens from acquisitions like Horlicks, and the impact of Nair's digital-first strategy on investor confidence. Can her vision reverse HUL's fortunes in a slowing market?

In this conversation, Ravi Kumar S, CEO of Cognizant, dives into how AI is revolutionizing IT services. He discusses the intriguing notion of machines writing 20% of code and the push for interdisciplinary talent to redefine productivity. Ravi highlights Cognizant's NEURO platform and open-source initiatives, aiming to create a more agile tech ecosystem. He also shares insights on India’s potential as a global AI hub, addressing the challenges of data regulation and computing resources while emphasizing the spirit of frugal innovation.

In a riveting discussion, Anubhuti Vishnoi, Senior Editor at the Economic Times, and Ashok Lavasa, former Chief Election Commissioner, dissect Bihar's controversial voter list revision. They debate whether the Election Commission's demands for new documents are a necessary update or a strategy for disenfranchisement. The conversation highlights legal challenges, public confusion, and the implications for democracy, raising urgent questions about citizenship and the protection of voters' rights amidst impending elections.

Sugata Ghosh, a finance guru from ET, and Reena Zachariah, a keen tracker of Indian market regulations, dive into the controversial ban on Jane Street. They discuss SEBI's aggressive crackdown on the trading firm over alleged market manipulation strategies. The conversation sheds light on the complexities of options trading in India and the implications for investors. Listeners will learn about the challenges regulators face and the potential future landscape of algo trading in India.

In this insightful conversation, Sunaina Kumar, a Senior Fellow at the Observer Research Foundation, sheds light on the often-overlooked burdens women carry in caregiving and domestic tasks. Despite their achievements, many women still face significant inequities at home and work. Kumar discusses the economic implications of unpaid labor and emphasizes the urgency for cultural and policy changes. She also advocates for flexible work arrangements and supports stronger male involvement in caregiving to foster equity and empower women's roles in the workforce.

In this engaging discussion, Abbas Ali Zaveri, founder of Hype Fly India, shares insights on the explosive rise of Labubu collectibles in India. From niche toys to coveted items driven by celebrity endorsements, Labubu's market has exploded—from ₹4,000 to over ₹1 crore. Zaveri dives into the reselling craze and the challenges of authenticity in a landscape battling counterfeits. The conversation also highlights how this trend is transforming the demographics of collectors, particularly the rising participation of women, fueled by community and exclusivity.

Amitabh Chaudhry, MD & CEO of Axis Bank, discusses the challenges of transforming Axis into India's third-largest private sector bank since 2019. He candidly addresses slower growth compared to competitors like ICICI and HDFC Bank. The conversation dives into the impact of recent RBI policy changes on banking dynamics, examining interest rate fluctuations and their effects on depositors. Chaudhry also highlights India's resilient economic landscape and the ongoing transformation within the banking sector, focusing on strategic opportunities for growth amidst global uncertainties.

In this engaging discussion, Dr. Kamna Shukla, dentist and supportive wife of astronaut Shubhanshu Shukla, shares heartfelt insights into their remarkable journey together. From their playful childhood friendship to the emotional intricacies of being married to an astronaut, she offers a unique perspective on love and sacrifices. Space reporter Chetan Kumar updates listeners on the Axiom 4 mission, detailing Shubhanshu's preparations and ambitions. Together, they explore the significance of his mission for India and the strong familial bonds that endure across the cosmos.