The Morning Brief

ET in the Valley: Grant Lee, Co-Founder & CEO of Gamma

Nov 26, 2025
Grant Lee, Co-founder and CEO of Gamma, shares insights on his innovative design and AI-native productivity platform. Frustrated by tedious slide formatting, he transformed presentations with a writing-first approach that gained traction in India and Asia. Grant discusses Gamma's expansion plans, the role of AI in user experience, and the importance of a lean, collaborative work culture. He also addresses hiring challenges due to visa issues and emphasizes the essential skills for a future heavily influenced by AI.
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ANECDOTE

Founding From Consultant Frustration

  • Grant Lee started Gamma after frustrated nights formatting Google Slides as a consultant.
  • He and two former colleagues prototyped for months and raised pre-seed in 2020 to pursue a writing-first approach.
INSIGHT

Writing-First Design Unlocks Speed

  • Gamma adopted a writing-first philosophy to separate content creation from design decisions early on.
  • Integrating AI lets Gamma preassemble building blocks so new users get a helpful first draft instantly.
ANECDOTE

Product Hunt Spike Then Rebuild

  • Before the AI launch, Gamma spiked on Product Hunt but plateaued due to low organic virality.
  • After four months of reworking the first 30 seconds of the UX, the March 2023 AI launch produced thousands of signups per day with no marketing.
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