The Morning Brief Corner Office Conversation with Arun Kumar Parameswaran, Executive Vice President & MD Salesforce
Dec 1, 2025
In this conversation, Arun Kumar Parameswaran, Executive Vice President and MD for Salesforce South Asia, shares insights from his 30 years in the industry. He discusses the transformative power of the agentic enterprise, where AI agents and humans collaboratively redefine business operations. Topics include the shift to intent-centric design, the importance of trust, and how unified data can lead to auditable decisions. Arun highlights significant opportunities for Indian businesses in areas like hyper-personalization, fraud detection, and instant commerce, emphasizing the future's reliance on human-AI partnerships.
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Agentic Enterprise Creates New Capabilities
- An agentic enterprise pairs autonomous agents and humans to create entirely new capabilities beyond automating existing processes.
- Arun Parameswaran says this can unlock India-scale opportunities and global leadership by shifting labour to higher-order work.
Trust Is The Foundation For Agentic Systems
- Trust, security, privacy and ethical risk are now central concerns, not just traditional data breaches.
- Arun warns that agent errors can damage brand reputation and financial outcomes, making trust foundational.
Shift Architecture To Intent And Observability
- Move enterprise architecture from process-centric to intent-centric to enable reasoning, orchestration and autonomy.
- Build for multi-agent orchestration plus transparency, auditability and observability of agent outcomes.