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10min chapter
Coca-Cola’s Mega Marketing Transformation
The Morning Brief
Coca-Cola's Marketing Transformation
This chapter discusses Coca-Cola's shift from a TV-centric approach to a digital-first marketing strategy. They also explore the company's focus on Gen Z consumers and their efforts to increase the brand's value through partnerships and market expansion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode