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2min chapter
Coca-Cola’s Mega Marketing Transformation
The Morning Brief
The Importance of All-Weather Marketing Strategy and Diversification
This chapter discusses the significance of having a marketing strategy that can adapt to unpredictable weather conditions, particularly for seasonal brands. It also shares personal experiences of how extreme weather events have affected operations, emphasizing the need for diversification and focusing on the consumer.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode