Entrepreneurs on Fire How to Get the Attention of Anyone Using Humor and Creativity with Jon Buchan
9 snips
Jan 1, 2022 AI Snips
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Episode notes
Drunk Email That Changed Everything
- Jon Buchan once wrote a drunken cold email that landed meetings with major brands like Red Bull and PepsiCo.
- That single unconventional email became a repeatable method he used to open many opportunities.
Open With A Disarming, Funny First Line
- Start your message with a self-effacing, surprising opener to disarm the reader and earn attention.
- Use humor early so the recipient reads the next line instead of deleting the email.
Use Comedy Formulas To Sustain Attention
- Comedy techniques map directly to persuasive email structure and sustain attention through repeated humour and pitches.
- Making someone smile creates permission to pitch and improves response rates.