You can use charm, offensive tactics and pre marketing to get coverage. The more mischievous you are, the better your chances of getting it published. Infernisian: If you can create an interesting story, you can get massive par rage. You don't waste money creating content that's not going to get published.
Jon Buchan once wrote a cold email when he was drunk that changed his life, leading to meetings with some of the world’s largest brands.
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