John, over the last 18 months, have used these specific charming tactics that we've been talking about to build an audience at scale. And you've created your very own niche in the process, which is what really excited me to shat with you here to day. So kind of talk about those last 18 months,. how you've created that audience in the scale and what this irresistible offer is for fire nation.
Jon Buchan once wrote a cold email when he was drunk that changed his life, leading to meetings with some of the world’s largest brands.
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