024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco

Sep 5, 2023

Alex Ouziel, founder of 9diDANTE Vermouth and CEO of FIOL Prosecco, shares his extensive beverage industry experience. He discusses the significance of grassroots marketing and consumer engagement in building a brand. Ouziel highlights the necessity of differentiation and adapting to bar needs from product launch to distribution. He emphasizes the role of brand ambassadors and strong distributor partnerships for long-term growth, while advocating for authenticity and flexibility in navigating trends.

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Intro

00:00 • 3min

Building a Brand in the Beverage Industry

03:21 • 22min

Navigating Beverage Brand Launches

25:26 • 9min

Navigating Challenges in Craft Cocktails and Podcast Growth

34:18 • 4min

Cultivating Strong Distributor Partnerships

38:27 • 9min

Aligning Business Strategy with Long-term Goals

47:20 • 3min