024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco
MAFFEO DRINKS
00:00
Intro
This chapter explores the essential components of creating a successful drinks brand, emphasizing the need for authenticity and strong engagement with consumers. It discusses grassroots marketing strategies and the importance of establishing initial interactions to build lasting brand perception and demand.
Transcript
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