024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco
MAFFEO DRINKS
00:00
Cultivating Strong Distributor Partnerships
This chapter explores the essential dynamics of brand building in the beverage industry, focusing on the significance of human connections and understanding customer demographics. It highlights the importance of viewing distributor relationships as strategic partnerships to foster long-term brand growth and emphasizes the need for proper alignment between brands and distributors.
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