Building a Brand in the Beverage Industry

In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.

Main Topics Discussed:

From 0 to 1 Bottle

• Dark Marketing
• Importance of Differentiation
• Selling to Bars when Small

From 1 Bottle to 1 Case

• Why be on the Cocktail Menu?
• Necessity of Hunting & Farming Systems
• Adapting to what Bars need.

From 1 Case to 1 Pallet

• Building Distribution Networks
• Advantages of Brand Ambassadors
• Working with Distributors

About the Host: Chris Maffeo

About the Guest: Alex Ouziel