Alex Ouziel

He is the Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco, bringing extensive industry experience.

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Sep 5, 2023 • 51min

024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco

Alex Ouziel, founder of 9diDANTE Vermouth and CEO of FIOL Prosecco, shares his extensive beverage industry experience. He discusses the significance of grassroots marketing and consumer engagement in building a brand. Ouziel highlights the necessity of differentiation and adapting to bar needs from product launch to distribution. He emphasizes the role of brand ambassadors and strong distributor partnerships for long-term growth, while advocating for authenticity and flexibility in navigating trends.

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