For The Long Run: Exploring the Why Behind Running

Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

Nov 15, 2024

Salma Fotovat, co-founder of Riverside Natural Foods and MadeGood, is a beacon of passion for sustainable food sourcing. She shares how running became her refuge during tough times and highlights its parallels with entrepreneurship. Salma reflects on her family's influence in creating their brands and her commitment to a net-positive environmental impact. The conversation dives into the mental health benefits of running and the importance of accessible nutrition, showcasing how fitness and wholesome food can transform lives together.

49:43

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Episode guests

Salma Fotovat

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Podcast summary created with Snipd AI

Quick takeaways

Salma Fotovat emphasizes the importance of creating nutritious foods to inspire healthier lifestyles and positively impact the community and environment.

The podcast highlights how running can be a transformative experience, providing emotional healing and personal growth, particularly during challenging life moments.

Deep dives

Purpose and Responsibility in Business

The importance of understanding the foundational purpose behind the establishment of Riverside and the Made Good brand is emphasized. The mission revolves around creating a healthier, more compassionate world and ensuring everyone has access to nutritious food. This purpose is a daily motivator for the team, influencing business decisions and practices. Acknowledging their origins reinforces the responsibility to contribute positively to the community and environment.

Intro

2min

Running Towards Sustainability

7min

Finding Solace in Running and Accessibility in Nutrition

2min

The Transformative Journey of Running

10min

Listener Engagement and Supportive Partnerships

3min

From Adversity to Innovation: Building a Responsible Brand

4min

The Climb of a Sustainable Brand: Embracing Challenges and Growth

3min

From Roots to Resilience: The Entrepreneurial Journey

12min

Connecting Health and Running: Inspiring Newcomers Through Shared Passion

4min

10.

Embracing Community and Gratitude in Training

2min

What if your favorite running snack could also positively change the world?

Salma Fotovat is a co-founder of Riverside Natural Foods, home to one of our favorite snack brands, MadeGood.

Salma is passionate about where food comes from and leads the sourcing and impact initiatives at Riverside.

Running has brought connection, perspective, and gratitude to her life and she strives to inspire others to stay active and prioritize their mental and physical health.

Listen to hear about:

How running came to Salma at one of the hardest points of her life
The parallels between endurance sports and entrepreneurship
How Salma’s parents encouraged her and her siblings to create the inspiring food brand Riverside and later MadeGood
How Salma aims to have a net positive brand for the environment

Stay connected:

Salma on LinkedIn: linkedin.com/in/salmafotovat
MadeGood on Instagram: instagram.com/madegoodfoods
For The Long Run Podcast on Instagram: instagram.com/forthelrpod
Jon Levitt on Instagram: instagram.com/jwlevitt

Join the For The Long Run email community: for-the-long-run.beehiiv.com

This episode is supported by:

Emich Kia of Denver: Family-owned and reliable dealer for buying or leasing an EV! I test drove the EV6 and it's a game-changer with 300+ mile range, super-fast charging, a sporty feel perfect for driving up into the mountains. Tell Emich Kia of Denver I sent you.

Hyperice: Innovative recovery tools for all types of training. My favorite are the Normatec leg boots and Normatec Go portable calf sleeves. Get 10% off with code LONGRUN10 at hyperice.com.
MadeGood: Get better-for-you, organic, and gluten-free snacks that help you fuel your training. Use LongRun15 for 15% off MadeGood on Amazon: https://www.amazon.com/stores/MadeGood/page/D52B1F41-B2AC-4B27-A77F-E83775F7089F

Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box! https://fuelgoods.com/pages/forthelongrun

--- Support this podcast: https://podcasters.spotify.com/pod/show/forthelongrun/support

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For The Long Run: Exploring the Why Behind Running

Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

Episode guests