For The Long Run: Exploring the Why Behind Running cover image

Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

For The Long Run: Exploring the Why Behind Running

CHAPTER

Connecting Health and Running: Inspiring Newcomers Through Shared Passion

This chapter explores the collaboration between a healthy snack brand and the running community, highlighting previous marketing efforts that engaged outdoor activities. It emphasizes the importance of supporting new runners through immersive experiences while distinguishing between performance-driven and community-focused brand strategies.

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