For The Long Run: Exploring the Why Behind Running cover image

Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

For The Long Run: Exploring the Why Behind Running

CHAPTER

From Roots to Resilience: The Entrepreneurial Journey

This chapter explores the emotional and cultural journey of building a health-focused food company, drawing parallels between entrepreneurship and mountain climbing. The speaker reflects on personal experiences, inspired by their Iranian heritage, emphasizing resilience and community upliftment. Through gratitude and shared passion, they highlight the significance of meaningful teamwork in creating impactful products that cater to diverse consumer needs.

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