For The Long Run: Exploring the Why Behind Running cover image

Running Food That’s MadeGood: How People and Passion Blend to Create On-the-Go Fuel with Salma Fotovat

For The Long Run: Exploring the Why Behind Running

CHAPTER

From Adversity to Innovation: Building a Responsible Brand

This chapter explores the origins of the Made Good brand and Riverside, focusing on a family's transition from a failing business to a thriving venture. It emphasizes the importance of community values and environmental responsibility, showcasing their resilience and commitment to positive change.

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