AI Knowhow

Striking the Balance between Creativity, Relationships, and AI

Jul 15, 2024

Marketing expert Courtney Baker discusses the balance between creativity, relationships, and AI in the marketing landscape. Topics include the limitations of AI-generated content, challenges and opportunities for mid-market companies in harnessing AI, and the importance of human creativity in marketing strategies.

50:46

Creator website

Episode guests

Courtney Baker

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI can elevate human creativity by understanding audiences and fostering genuine connections.

Professional services firms need to interpret relational data effectively for proactive client engagement and resource prioritization.

Deep dives

The Transformative Power of AI in Marketing

AI is reshaping the marketing landscape, providing marketers with the choice to either adapt or be left behind. The episode delves into the significance of striking a balance between creativity, relationships, and AI in the marketing sphere. Known Well's Chief Marketing Officer discusses how AI can elevate human creativity by focusing on understanding audiences and fostering genuine connections that technology cannot replicate.

Intro

2min

Exploring the Role of Human Marketers in the Age of AI

4min

Human Relationships and Emotional Intelligence versus AI in the Workplace

11min

Analyzing Signals to Predict Employee Behavior and Enhance Client Relationships

4min

Utilizing Data and AI in Marketing and Business Operations

16min

Exploring the Role of AI in Enhancing Human Capabilities

11min

Seizing the Moment for Marketing Agencies

2min

Ever wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships?

In this very special episode, we play a conversation that our very own Courtney Baker had on No Brainer, a podcast hosted by Geoff Livingston and Greg Verdino about marketing and AI.

Courtney, Geoff, and Greg explore the balance of AI's capabilities in marketing, discussing the limitations of AI-generated content and the enduring value of human creativity. Hear about the challenges and opportunities for mid-market companies to harness AI, and why it's a moment for these businesses to lean into AI innovation.

Check out more from the No Brainer crew at www.nobrainerpodcast.com.

Watch this episode on YouTube: https://youtu.be/n54TABcpWAA

Sign-up for Knownwell's beta: www.knownwell.com

AI Knowhow is brought to you by the team at Knownwell.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

AI Knowhow

Striking the Balance between Creativity, Relationships, and AI

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Transformative Power of AI in Marketing

Harnessing Relational Data for Client Insights

Redefining the Agency Business Model with AI

The Value of Human Creativity in an AI-Powered Era

Remember Everything You Learn from Podcasts