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Striking the Balance between Creativity, Relationships, and AI
Jul 15, 2024
Marketing expert Courtney Baker discusses the balance between creativity, relationships, and AI in the marketing landscape. Topics include the limitations of AI-generated content, challenges and opportunities for mid-market companies in harnessing AI, and the importance of human creativity in marketing strategies.
50:46
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Quick takeaways
- AI can elevate human creativity by understanding audiences and fostering genuine connections.
- Professional services firms need to interpret relational data effectively for proactive client engagement and resource prioritization.
Deep dives
The Transformative Power of AI in Marketing
AI is reshaping the marketing landscape, providing marketers with the choice to either adapt or be left behind. The episode delves into the significance of striking a balance between creativity, relationships, and AI in the marketing sphere. Known Well's Chief Marketing Officer discusses how AI can elevate human creativity by focusing on understanding audiences and fostering genuine connections that technology cannot replicate.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode