Striking the Balance between Creativity, Relationships, and AI
AI Knowhow
Utilizing Data and AI in Marketing and Business Operations
The chapter explores the importance of data analysis in making decisions, such as when to fire a client, and the challenges faced by professional services leaders in recognizing the value of routine communication data. It delves into incorporating AI into marketing strategies, emphasizing the need for a balance between human creativity and AI-driven processes. Additionally, discussions revolve around embracing AI in various fields and its potential to reshape business models.
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