Striking the Balance between Creativity, Relationships, and AI
AI Knowhow
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Utilizing Data and AI in Marketing and Business Operations
The chapter explores the importance of data analysis in making decisions, such as when to fire a client, and the challenges faced by professional services leaders in recognizing the value of routine communication data. It delves into incorporating AI into marketing strategies, emphasizing the need for a balance between human creativity and AI-driven processes. Additionally, discussions revolve around embracing AI in various fields and its potential to reshape business models.
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