Courtney Baker

Courtney Baker, CMO of KnownWell and host of AI Know How, brings hands-on marketing AI experience. She explains why endless experimentation fails. She shows how to embed AI into workflows and meeting cadences. She highlights custom GPTs, simple automations, and practical guardrails. She stresses focusing on outcomes so teams adopt AI organically.

The podcast explores how AI can enhance operational efficiency, boost productivity, increase profits, and foster innovation. It discusses the difference between 'everyday' AI and 'game-changing' AI, practical advice for businesses starting their AI journey, and the latest AI business news including Google's AI rebranding to Gemini.

Courtney Baker, an AI product expert, David DeWolf, a business speaker on AI's impacts, and Mohan Rao, a voice in AI differentiation, dive deep into the distinctions between AI-native and AI-infused products. They discuss how these differences shape business innovation and strategies, helping companies navigate the tech landscape. Later, Pete Buer engages with Peter Armaly, who highlights AI's transformative role in customer success management, predicting behavior, aiding decision-making, and boosting retention. This conversation is vital for businesses looking to leverage AI effectively.

Marketing expert Courtney Baker discusses the balance between creativity, relationships, and AI in the marketing landscape. Topics include the limitations of AI-generated content, challenges and opportunities for mid-market companies in harnessing AI, and the importance of human creativity in marketing strategies.

AI developers are using copilots to code faster. Multimodal AI will be common soon. AI companionship is rising to combat loneliness. Business leaders need to adapt to these trends. Tech.US CEO discusses AI in business transformation. The podcast explores AI fraud, societal impact, and innovative healthcare applications.