AI-Driven Marketer: Master Practical AI Marketing Skills

Experimentation With AI Is Over. Here's What Wins in 2026.

23 snips
Jan 28, 2026
Guest
Courtney Baker
Courtney Baker, CMO of KnownWell and host of AI Know How, brings hands-on marketing AI experience. She explains why endless experimentation fails. She shows how to embed AI into workflows and meeting cadences. She highlights custom GPTs, simple automations, and practical guardrails. She stresses focusing on outcomes so teams adopt AI organically.
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INSIGHT

Move From Experimentation To Problem Solving

  • Experimentation alone is no longer sufficient for AI adoption; teams must move from play to solving documented problems.
  • Focus AI efforts on specific, high-impact problems to regain momentum after failed experiments.
ADVICE

Embed AI In Daily Workflows

  • Integrate AI into existing workflows and meeting cadences so it drives decisions rather than sitting outside work.
  • Bring AI intelligence into pipeline and status meetings to make usage the team default.
ANECDOTE

Make Agent Experiment That Failed

  • Courtney recalls struggling to build an agent in Make and feeling it was terrible and hard.
  • That failed experiment reinforced returning to problem-focused AI efforts.
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