4min chapter

AI Knowhow cover image

Striking the Balance between Creativity, Relationships, and AI

AI Knowhow

CHAPTER

Exploring the Role of Human Marketers in the Age of AI

Exploring how human marketers continue to be vital in the era of AI, with a focus on the unique value they add through creativity, audience understanding, relationship building, and ethical considerations, while also utilizing AI to amplify human potential.

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