
AI Knowhow
AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision.
Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace.
Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses.
Brought to you by the team at Knownwell: www.knownwell.com/podcast
Latest episodes

24 snips
Jun 23, 2025 • 35min
Lessons Learned from 30 Days of Company-Wide AI
Ardy Tripathy, AI lead at OpsCanvas, discusses the transformative impact of providing company-wide access to AI tools like ChatGPT. He shares insights on eliminating 'zombie resources' in cloud infrastructure, enhancing visibility, and streamlining CI/CD pipelines. The conversation emphasizes the importance of structured rollouts and practical tips for CEOs to manage AI experimentation effectively. With a mix of optimism and caution, the speakers highlight how AI can drive productivity and innovation while navigating its challenges.

23 snips
Jun 16, 2025 • 35min
How Services Leaders Can Stay Ahead of Client Strategy Shifts
Ardy Tripathy, AI lead at OpsCanvas, dives into the innovative use of AI for automating infrastructure intelligently. He shares a practical framework for evaluating AI use cases and transforming high-potential features into tangible products. The discussion emphasizes the importance of proactive leadership in anticipating client shifts, enhancing advisory roles, and fostering trusted relationships. Additionally, insights on privacy concerns surrounding AI apps like Meta's raise important questions about data protection and ethical considerations in tech.

8 snips
Jun 9, 2025 • 31min
Mind the Gap: Closing the Distance Between Service Quality and Service Perception
Explore the gap between perceived and actual service quality in professional settings. Discover how AI can enhance client management and improve emotional engagement. Hear about a Duke study revealing AI users might be viewed as less competent. The hosts emphasize the need for leaders to foster a positive AI culture. Learn about the transition to data-driven decision-making and the transformation of business management through interconnected AI systems. It’s not just about delivering great service; it’s about making clients feel valued.

43 snips
Jun 2, 2025 • 37min
AI as Your Digital Twin
Max Gabriel, CEO of Augmented AI and an expert in AI agents, shares insights on the revolutionary role of AI as a digital partner in the workplace. He discusses the evolution of AI from being a mere tool to a collaborative 'work twin' that enhances productivity and creativity. Gabriel emphasizes the importance of training AI for effective collaboration and how emerging vertical agents are reshaping SaaS. Dive into how empowering your workforce with these technologies can lead to smarter business strategies and better decision-making.

16 snips
May 19, 2025 • 34min
Is Every Company Now an AI Company?
Max Gabriel, CEO of Augmented AI, dives into the fascinating world of AI and its impact on the software landscape. He discusses how AI agents are reshaping the SaaS model, urging companies to rethink their technology strategies. The conversation also touches on the varied pace of AI adoption across industries and the significance of tailoring AI solutions to specific business needs. Additionally, they examine how AI is transforming search capabilities and the competitive shifts in digital marketing as new tools challenge established giants like Google.

19 snips
May 12, 2025 • 29min
Working with AI: What Does an AI-Driven Operating System Look Like?
Pete Buer, CEO of NordLight, and his partner Courtney Baker dive into the world of AI-driven commercial management systems. They discuss how these systems turn scattered data into actionable insights, enhancing client success in professional services. The conversation covers the crucial elements for implementing an AI-powered operating system and the transformative potential of AI in managing client relationships. They also react to breaking news regarding OpenAI's shift towards nonprofit control, reflecting on its implications for the future of AI.

5 snips
May 5, 2025 • 18min
Working with AI: Why Security is a Must
Trust is crucial for AI adoption, and security is a key aspect of building it. The podcast delves into various AI security challenges like data poisoning and prompt injection. Listeners learn essential questions leaders should ask when evaluating AI vendors. Practical checklists are shared, especially for non-technical leaders. Furthermore, a compelling discussion is sparked by Salesforce's claim about the future of workforces and AI's growing role in customer service. The evolving responsibilities of leadership in the AI-driven era are highlighted too.

Apr 28, 2025 • 33min
Working with AI: How Intelligence Can Make Client Churn a Thing of the Past
Is it really possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao dive deep into the myths surrounding unavoidable churn and why too many companies accept it as inevitable. They challenge this mindset, exploring how AI-driven insights can shift businesses from resignation to proactive client retention strategies. Special guest Peter Kang, co-founder of Barrel Holdings, joins Pete Buer for a revealing conversation about "silent churn" — when clients slip away without warning. Kang shares how systems thinking, deeper client engagement, and recognizing early warning signs are key to building resilient agency relationships. And why when you start to hear, "All is good" over and over, alarm bells should start going off in your head. In "AI in the Wild," Pete Buer breaks down new research from the Pew Research Center highlighting the gap between public and expert perceptions of AI’s future — and what it means for businesses today. Ready to rethink your churn strategy? Visit www.knownwell.com to see how Knownwell’s AI platform can help you keep more of the clients you’ve already earned. Watch this episode on YouTube: https://youtu.be/_KKLpnZsU0o

30 snips
Apr 21, 2025 • 31min
Working with AI: Striking a Balance Between AI and Humans
As AI becomes more integrated into everyday business and personal life, the biggest question leaders face is: when should we rely on AI and when must the human touch prevail? In this episode, Knownwell CMO Courtney Baker joins CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to explore the fine line between AI augmentation and human intuition. The team uses a recent LinkedIn post from Ethan Mollick as a leaping off point to unpack how leaders can responsibly scale with AI while keeping people empowered, not replaced. In the post, Mollick shares the results of a recent study that shows students who use AI as a tutor benefit from it, whereas those who use AI to do their work for them end up faring worse on standardized tests. Special guest Richard Lin, CEO of Anyreach.ai, speaks with Pete Buer about how AI voice agents are transforming customer service and sales. Lin reveals how cloning the “top 1%” of reps isn’t about replacement, but about elevating consistent performance while keeping humans in the loop to label, train, and improve AI systems. In our news segment, Pete dives into the fascinating world of AI therapists. A recent study shows that bots can actually help patients with anxiety and depression, raising the provocative question: are people more honest with machines than humans? See how Knownwell’s platform empowers your team with actionable insights. Visit Knownwell.com. AI Knowhow is brought to you by the team at Knownwell.

27 snips
Apr 14, 2025 • 28min
Working with AI: What It Means to Be AI Driven
Wolf Ruzicka, SVP of Strategic Advisory at Solvd and author of 'AI Driven', discusses how businesses can thrive in the age of digital Darwinism. He outlines a five-step roadmap to transition from AI novice to AI-native, focusing on reclaiming digital destiny and maximizing unstructured data. The importance of executive education and innovative concepts like intelligent RFP matching are highlighted. In a related discussion, the implications of Deutsche Telekom’s new AI phone for user experience and productivity are also explored.