

AI Knowhow
Knownwell
AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision.
Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace.
Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses.
Brought to you by the team at Knownwell: www.knownwell.com/podcast
Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace.
Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses.
Brought to you by the team at Knownwell: www.knownwell.com/podcast
Episodes
Mentioned books

11 snips
Jun 10, 2026 • 27min
2X + Knownwell: Building the Leading Human-Agentic GTM Services Company
Dom Colasante, founder and CEO of 2X, a GTM services leader; David DeWolf, CEO of Knownwell, expert in human+AI commercial intelligence. They reveal a merger and discuss human-agentic services, why customers buy outcomes not tools, integrating marketing-sales-success into one motion, and what humans uniquely contribute when AI agents run work.

Mar 30, 2026 • 2min
Pressing Pause on AI Knowhow
They announce a temporary pause while the team builds a fresh new season. They celebrate over 120 past installments and point listeners to past content and their website. They tease an exciting next chapter and ask listeners to stay tuned.

9 snips
Mar 23, 2026 • 24min
Breaking the Growth Barrier, Part 2
David DeWolf, CEO of KnownWell and AI leader in turning dark data into commercial intelligence. He explains why post-sales relationships are often unmanaged. He describes how AI makes client lifecycles measurable and unifies fragmented data into a single source of truth. He outlines three growth levers and two scaling strategies for predictable expansion.

13 snips
Mar 16, 2026 • 25min
Breaking the Growth Barrier, Part 1
Pete Buer, a services exec who scaled CED toward a billion-dollar exit, and David DeWolf, Knownwell CEO with deep services-scaling experience, discuss hitting revenue ceilings, why bespoke delivery and unicorn talent limit growth, and how AI, automation, and productization let firms bend the revenue-cost curve. They map AI use cases across the client lifecycle and outline two scaling strategies.

Mar 9, 2026 • 20min
Building a Revenue Engine Beyond the Sale, Part 2
David DeWolf, Knownwell CEO and commercial operations expert who helps B2B services firms build post-sale revenue engines. He outlines three maturity levels for growth beyond the sale. They cover why clear roles and cadence prevent work from falling through cracks. He explains measuring client health beyond happiness and how AI makes the previously unmeasurable visible.

11 snips
Mar 2, 2026 • 25min
Building a Revenue Engine Beyond the Sale, Part 1
David DeWolf, CEO of Knownwell and RevOps expert, outlines why retention and expansion can outpace new sales. He contrasts two company growth curves and shows how post-sale discipline beats sales obsession. He exposes the “ghost” signals that hide client health and argues for applying data-driven RevOps across the client lifecycle.

Feb 23, 2026 • 21min
AI and RevOps: What Feels Different When RevOps is Embedded in the Full Client Lifecycle
Alyssa Nolte, Partner at Allogy and founder of TrueView who studies customer experience and AI. She discusses how AI translates customer research into cross-team insights. She argues true customer focus sometimes requires sacrifice. She advises aligning AI use cases with whether your company is product-, operations-, or customer-focused.

Feb 16, 2026 • 33min
AI and RevOps: Embedding RevOps to Speed Business Growth
Every leadership team craves alignment; no one wants the meetings. When executives hear "RevOps for Clients," they may picture more red tape and overhead. Courtney Baker, David DeWolf, and Mohan Rao argue that the right rigor doesn't slow business down—it slows bad decisions down. They unpack the "Minimum Viable Cadence," swapping hours of reactive fire drills for a single 30-minute triage, and discuss why exposing "dirty data" is the only path to shared accountability. Courtney also sits down with Alyssa Nolte of Ology to discuss AI in Customer Experience. Alyssa shares why the data you need is already there—just trapped in silos—and offers a "Kobe Bryant" approach to mastering the unsexy fundamentals of change management. All that, plus Pete Buer analyzes IBM's move to package its internal AI efficiency tool, IBM Consulting Advantage, as a client-facing product. Is it the ultimate example of productizing services? Get the resources to build your own RevOps for Clients discipline at our 2/25 webinar: www.knownwell.com/revops Watch the full episode on YouTube: https://www.youtube.com/watch?v=gwdcu54dfR4

4 snips
Feb 9, 2026 • 35min
AI and RevOps: The Disciplines Behind Predictable Revenue
Dr. Vasant Dhar, NYU Stern professor and author focused on prediction and trust in AI. He discusses his 'trust heat map' linking error frequency and consequence to willingness to adopt AI. He explores LLM variability, stability testing, and why cautious, change-managed AI adoption beats FOMO. Short takes on what AI-first organizations actually measure and prioritize.

12 snips
Feb 2, 2026 • 41min
AI and RevOps: Why RevOps is a Critical Component of Commercial Management
Dr. Vasant Dhar, NYU Stern professor and author of Thinking with Machines, explains Dhar's Conjecture and the power of small probabilistic edges. Conversation covers why RevOps must extend beyond the sale, how AI turns digital exhaust into measurable signals, and how tiny performance advantages compound into major commercial gains.


