AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Business Movers
Pepsi: Doing Good Business | Special Markets | 1
Feb 15, 2024
The podcast explores Pepsi President Walter Mack hiring a team of Black salesmen in the 1940s to target African American customers despite segregation. It delves into the challenges faced by the sales team in racially segregated areas, their efforts to build brand loyalty, and the innovative marketing strategies implemented to tap into the African American market.
36:17
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Pepsi capitalized on the African American consumer market, recognizing its commercial and moral significance.
- Pepsi overcame challenges of systemic racism and segregation to establish brand loyalty among African American customers.
Deep dives
Challenges of Segregation and Racism
Herman Smith faces considerable challenges in promoting Pepsi in territories like Mississippi due to segregationist laws and racial hostility. Despite his efforts to offer free Pepsi to a group of workers in a cotton field, white opposition and threats continually hinder his sales efforts. Herman's encounters serve as a poignant reminder of the systemic racism faced by African Americans, emphasizing the difficulties of promoting products in a racially divided society.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode