Business Movers Pepsi: Doing Good Business | Special Markets | 1
Feb 15, 2024
The podcast explores Pepsi President Walter Mack hiring a team of Black salesmen in the 1940s to target African American customers despite segregation. It delves into the challenges faced by the sales team in racially segregated areas, their efforts to build brand loyalty, and the innovative marketing strategies implemented to tap into the African American market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 3min
Challenges in Breaking Barriers and Business Growth
03:06 • 2min
PepsiCo's History: Struggles and Innovations
05:35 • 11min
Navigating Discrimination and Challenges at Pepsi in the 1940s
16:57 • 3min
Pepsi's Sugar Struggle
19:56 • 7min
Challenges and Progress in African-American Marketing at Pepsi
27:20 • 4min
Revolutionizing Marketing Strategy at Pepsi
31:23 • 4min
Pepsi's Strategic Move into the African American Market with Ed Boyd
35:11 • 4min
Book Recommendations and Podcast Credits
38:57 • 2min