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11min chapter
Pepsi: Doing Good Business | Special Markets | 1
Business Movers
PepsiCo's History: Struggles and Innovations
Exploring PepsiCo's early years from bankruptcy in 1931 to strategic changes under Walter Mack's leadership in 1938, including initiatives like quality control improvements and tapping into the African American market. The chapter also follows the challenges and successes of the first black salesman, Herman Smith, and the impact of a unique internship program on diversity within the company.
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