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4min chapter
Pepsi: Doing Good Business | Special Markets | 1
Business Movers
Pepsi's Strategic Move into the African American Market with Ed Boyd
Explore Pepsi's efforts in the late 1940s to tap into the African American market, led by Ed Boyd's pioneering role and the challenges faced post-sugar rationing, culminating in the formation of a groundbreaking black sales team by Walther Mac.
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