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4min chapter
Pepsi: Doing Good Business | Special Markets | 1
Business Movers
Challenges and Progress in African-American Marketing at Pepsi
Herman faces challenges within Pepsi's special markets division but continues to advocate for inclusive advertising by collaborating with black newspapers, supporting the United Negro College Fund, and challenging racial stereotypes. His departure prompts a shift towards prioritizing African-American marketing, leading to the creation of a dedicated sales department at Pepsi.
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