7min chapter

Business Movers cover image

Pepsi: Doing Good Business | Special Markets | 1

Business Movers

CHAPTER

Pepsi's Sugar Struggle

A narrative of Herman Smith's frustrations at a gas station in 1942 over the sugar shortage affecting Pepsi promotions, leading to a critical call with Pepsi headquarters to address the bottler's fixation on sugar amidst wartime challenges.

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