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UX Research Rundown
S2 E04 - Claudia Natasia, Director of Insights at Highspot
May 9, 2023
Explore Claudia Natassia's transition from finance to tech, the importance of research advocacy and stakeholder engagement, the shift towards a user-led growth model, navigating research challenges within organizations, the vital role of research in uncertain times, and the future of research leadership
36:11
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Quick takeaways
- Integrating financial and user-centric perspectives enhances research impact.
- Collaborating with various teams and aligning research with company-wide goals improves organizational efficiency.
Deep dives
Origin Story: Transition from Finance to UX Research
Claudia Natassia shares her journey into research, starting from a background in finance due to family influence. Exposure to tech clients during her finance career led her to transition into UX, attracted by the ability to interact with users and tell their stories in a meaningful way. Natassia discusses integrating financial and user-centric perspectives to enhance the impact of research.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode