5min chapter

UX Research Rundown cover image

S2 E04 - Claudia Natasia, Director of Insights at Highspot

UX Research Rundown

CHAPTER

Exploring Research Advocacy, Stakeholder Engagement, and Broad Impact

Exploring the shift from skepticism to advocacy in quantifying research outcomes, emphasizing stakeholder engagement and aligning research with company goals. Collaborative efforts with marketing teams, measuring messaging effectiveness, and maximizing research insights utilization.

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