
S2 E04 - Claudia Natasia, Director of Insights at Highspot
UX Research Rundown
00:00
Exploring Research Advocacy, Stakeholder Engagement, and Broad Impact
Exploring the shift from skepticism to advocacy in quantifying research outcomes, emphasizing stakeholder engagement and aligning research with company goals. Collaborative efforts with marketing teams, measuring messaging effectiveness, and maximizing research insights utilization.
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