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S2 E04 - Claudia Natasia, Director of Insights at Highspot

UX Research Rundown

CHAPTER

Navigating Research Challenges Within an Organization

This chapter delves into the obstacles faced by research teams when integrating into a wider organization, stressing the importance of methodologies to demonstrate value and gain insights. It discusses strategies for managing research prioritization, resource allocation, leadership responsibilities, and transitioning to a broader research function. The conversation also touches on the evolving role of tools, collaboration challenges, and the shift towards understanding business impact in research.

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