Importance of Research in Uncertain Times and Forward-Thinking Strategies

In the latest rounds of layoffs and force reductions it feels like research has been disproportionately affected. Why is that the case? Claudia is Director of Research at Highspot, and her ability to mix research and business acumen has led her leadership team to see research as a critical asset, rather than a liability. If you're looking to reposition your team as critical to the organization's success, don't miss this episode!