d.MBA 44- Why IKEA offers 0.99$ hot dogs?
Jan 27, 2020
Business design expert Alen and Franz discuss interesting topics such as why IKEA offers $0.99 hot dogs after buying furniture, how SoulCycle focuses on designing for employees, and the importance of co-design with lead users. They also explore improving the customer journey at IKEA, creating engaging loyalty programs, the impact of subscriptions on product quality and service, and designing scalable online courses. Applications for the next D MBA program are now open.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
Creating Value for Instructors: The SoulCycle Model
04:28 • 10min
The Importance of Co-Design in the Design Process
14:49 • 15min
Improving the Customer Journey at IKEA
29:45 • 5min
Creating Customer Engagement and Loyalty Programs
35:10 • 10min
The Impact of Subscriptions on Product Quality and Service
45:05 • 2min
Designing Scalable Online Courses and the Importance of Stakeholder Value
47:08 • 2min
Wrapping up and Announcing Next D MBA Program Applications
49:32 • 2min