44- Why IKEA offers 0.99$ hot dogs?
d.MBA
00:00
Creating Customer Engagement and Loyalty Programs
This chapter explores the role of loyalty programs in making customers more eager to spend money. It discusses negative examples of addictive products and emphasizes the importance of companies making long-term commitments and aligning their incentives with the betterment of the community. It also highlights the charitable efforts of a company and discusses the pricing model of a fitness company.
Play episode from 35:10
Transcript
