44- Why IKEA offers 0.99$ hot dogs?
d.MBA
00:00
Improving the Customer Journey at IKEA
This chapter discusses the customer journey at IKEA and how it can be improved, highlighting positive aspects like attractive decoration and reasonable prices, while also addressing negative experiences like finding and assembling products. The speakers propose the strategy of offering treats at the cashier's desk to boost customer satisfaction during the payment process.
Play episode from 29:45
Transcript
