
44- Why IKEA offers 0.99$ hot dogs?
d.MBA
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Creating Value for Instructors: The SoulCycle Model
This chapter explores how SoulCycle revolutionized the fitness industry by hiring instructors as full-time employees, providing them with better pay, benefits, and a sense of belonging. It discusses the impact of this model on employee loyalty and customer experience, as well as the importance of presenting instructors as celebrities rather than just employees.
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